A Major Step Forward 

We’re excited to share that Viio has been included in the 2025 Gartner® Magic Quadrant™ for SaaS Management Platforms (SMP) We believe this is a major milestone for our team and for the growing SaaS management market in Europe.

This recognition places Viio among a select group of global SMP vendors and, we’re proud to have the following distinctions as part of the report’s finding: 

• The only Nordic company recognized in the report: Highlights the region’s growing role in SaaS innovation and signals broader recognition of Nordic technology leadership.
• One of just three European vendors included overall: With most vendors based in the U.S., there’s  limited representation of European platforms in global SaaS management and, Viio’s proud to help lead the charge. 
• The only vendor focused entirely on the European midmarket: Midmarket organizations face unique challenges, limited resources, fragmented tools, and regional compliance needs that require tailored solutions.

We feel it's rare for such a young company to be acknowledged in a Gartner Magic Quadrant. For us, this recognition validates both the strength of our current offering and the need for purpose built SMP solutions for European midsized businesses.

SaaS Sprawl, Cyber Risk, and the Midmarket Blind Spots. Why SaaS Complexity Demands a New Approach?

Gartner projects that "through 2027, organizations that fail to centrally manage SaaS life cycles will be five times more likely to experience a cyber incident or data loss, largely due to incomplete visibility into usage and configuration."

At the same time, cost control is slipping. Without centralized coordination, companies are set to overspend on SaaS by at least 25 percent, often due to unused entitlements and unnecessary, overlapping tools. The market itself continues to expand rapidly—projected to reach 232 billion dollars in 2024, up from 197 billion in 2023—making it all the more urgent to establish control before inefficiencies scale further.

This problem doesn’t just impact large enterprises. Midmarket organizations with lean IT teams, limited procurement infrastructure, and fast growth are even more vulnerable. Viio was built to support these companies with the clarity, automation, and control they need.

Purpose Built for European Midmarket IT

Many SMP vendors are designed for US enterprise buyers. Viio is different.

We’ve built our platform to meet the needs of European midsized companies who are often underserved by global tools, particularly when it comes to data privacy, IT resource constraints, and regional SaaS vendor usage. 

There are several critical functions for successful SaaS management, functions that Viio is purpose-built to provide its customers: 

• A platform is designed with GDPR and local data standards in mind
• A focus on simplicity and automation to support lean IT and procurement teams
• Clear and actionable visibility into SaaS contracts, usage, and renewals across borders, currencies, and business units
• Lifecycle management across teams and tools
  
  

By empowering IT, finance, and procurement teams with a shared centralized view of their SaaS estate, Viio helps companies reduce cost, mitigate risk, and improve productivity.

CEO and founder of Viio, Michael Fornander, reflected on the Gartner recognition. "We believe being recognized by Gartner is an incredible milestone for Viio and we feel it confirms what our customers have been telling us. There is a real gap in the market for a European first SaaS management solution built for the midmarket," he said. "We're proud to be leading that movement from here in Copenhagen."

What Come’s Next

Viio’s inclusion in the 2025 Gartner Magic Quadrant is just the beginning. We are continuing to invest in helping European companies take control of their SaaS environments with simplicity, visibility, and security built in from day one.

As SaaS continues to grow and organizations face increasing pressure to do more with less, the need for centralized SaaS lifecycle management is no longer optional. It is essential.

To learn more about our approach and get started with a complementary assessment of your stack, request a demo and connect with our team below👇